My research on "The Rising Cost of Attention" being used in court documents to support Class Action Lawsuits

  • Date added: July 19, 2018, 6:53 pm
  • Author: Todd B. Hilsee
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Page six, footnote 14:

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It, Thales S. Teixeira, HARVARD BUSINESS REVIEW, working paper 14-055, Jan. 17, 2014. “The cost of gaining attention has increased dramatically (seven- to nine-fold) in the last two decades.”

Court document: