Date posted: July 19, 2018, 6:53 pm
Page six, footnote 14: The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It, Thales S. Teixeira, HARVARD BUSINESS REVIEW, working paper 14-055, Jan. 17, 2014. “The cost of gaining attention has increased dramatically (seven- to...
Read MoreDate posted: July 19, 2018, 12:35 pm
Associate Professor Thales Teixeira and Assistant Professor Donald Ngwe on the impact of e-commerce on pricing—and why firms should make online discounts harder to find. See: https://www.alumni.hbs.edu/stories/Pages/story-bulletin.aspx?num=6649...
Read MoreDate posted: August 28, 2015, 4:33 pm
This case study discusses the options that brick-and-mortar retailers can use to combat the negative consequences of 'showrooming. The past couple of decades have demonstrated that the macro trend is going against the retail chains that depend on physical stores....
Read MoreDate posted: August 28, 2015, 11:49 am
Executive Summary — Attention is the allocation of mental resources, visual or cognitive, to visible or conceptual objects. Before consumers can be affected by advertising messages, they first need to be paying attention. As Thales S. Teixeira writes in this paper,...
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